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TickX: Where Will You Go?

Our Editor, Mary Philip, met up with Steve Pearce and Sam Coley from TickX to hear about their innovative event app. 

How does TickX differ from others event apps/websites out there?

The primary and secondary ticketing market has become more crowded in recent years, making it both hard and time consuming for the public to know where to go to find events and get the best priced tickets.

We’ve seen comparison sites dominate in almost every vertical sector – hotel, travel and insurance to name a few. But for some reason the events industry has been left out and it’s a gap we’re moving in fill.

Being a comparison site, TickX sits above the ticket sellers in the process to become the first port of call, so event goers can find what’s on, who is selling tickets and who is the cheapest. And since we compare prices for club nights, gigs, festivals, sport, lifestyle, theatre and comedy you’ll never be stuck for choice!

What are you hoping to gain from the Pitch to Rich competition?

Winning Pitch 2 Rich would be a great accolade for TickX and significantly raise the credibility of our brand. The support of a high profile entrepreneur like Sir Richard Branson and advice from the The Virgin Group mentors would be invaluable in helping us realise our vision of producing a market leading events app, in the UK, Europe and beyond.

2015/16 is all about growth and winning would massively boost our efforts and validate that there is a gap in the UK’s Billion pound events industry for TickX. The prize would boost our ability for us to tell UK event goers about TickX, which we know from our Beta stage feedback, people will love.

Overall winning would enable us focus on TickX full time, kick start our marketing activity and drive critical growth in traffic to our platforms to increase ticket sales and create a profitable business ready to continue expanding rapidly. We also believe that TickX is particularly relevant to the Virgin group strategy and culture and we hope our idea resonates with Sir Richard and his team.

How does the Pitch to Rich competition differ to others you have done before?

The exposure from being in Pitch to Rich is unreal – it’s unlike no other competition. There’s vast media coverage in the regional and national press, there’s billboards everywhere you look and there’s a great big prize at the end if you win!

The competition which is heavily based on the public vote will massively help us build the profile of our business.

 What were some of the unexpected hurdles for TickX?

6 months in we never thought we’d have this much interest in the app. Not only have we partnered with 12 ticketing partners and built TickX which is live on Google Play, App Store and online at tickx.co.uk. But we’ve also come runners-up in Venturefest, gained a place on the Rackspace tech-start up scheme and pitched in front of a number of highly influential businessmen and investors.

This has been no easy ride and there have been many hurdles. But the support we’ve had from the mentors we’ve picked up on our journey has massively helped us overcome these. What we’ve found amazing from the whole experience so far is that there are a lot of very kind and generous people willing to help you along the way. You just have to ask!

What is coming up for the future for you guys?

It’s all go at TickX at them moment , with more ticket sellers coming online, a new app version being released and additional features coming to our website in the coming weeks. We are now busy meeting investors keen to help us achieve rapid growth over the coming year.

Sam and I know it’s early days, but from the interest we have had so far has made us aware we have created something with massive potential. By listening to users, understanding their needs and reacting to their feedback, TickX will only get bigger and better.

How do you feel about the market in Scotland for young start up and entrepreneurs?

From finding experts and mentors to receiving help from government agencies such as HIE, the support we have had in Scotland has been amazing. And with a rapid expanding tech scene it also provides the perfect base for us now and in the future.

The success in recent years of tech companies such as SkyScanner has definitely boosted the Scottish startup culture which we are now proud to be part of.

Mary Philip

Editor

@MKAPhilip

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